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HELLO!

I'm Fernanda! a Peruvian multi-disciplinary artist, designer, and creative currently living in NYC.

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All About Me

I grew up in Peru and relocated to the United States eleven years ago.

My creative practice is rooted in material exploration and visual storytelling, shaped by an early foundation in tactile, hands-on work that continues to inform the way I design today. My work sits at the intersection of branding, packaging, and creative direction, grounded in color, materiality, and a tactile approach to design.

I create intentional, refined visual systems with a soft, feminine sensibility.

Working across both physical and digital formats, including packaging, visual merchandising, digital graphics, and motion, my work feels immersive and dreamy. I’m especially drawn to packaging design and scent-led projects, where form, texture, color, and emotion come together to create sensory, layered experiences.

Versatility is central to my process, and I enjoy experimenting with materials and mediums such as painting, ceramics, and spatial work. Beyond design, my interests are deeply connected to animals, community, wellness, women’s empowerment, movement, water, and self-exploration,

all of which quietly inform the way I create.

© 2024 by Fernanda Pena Vela

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